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    Retail Brand Manager (Trade)

    Full-Time
    undefined, Thailand
    Posted: July 3, 2024
    Deadline: September 29, 2024

    Position Details

    You Will


    • Lead brand execution in retail channels to help maximize brand growth and achieve sales target
    • Owner of retail activation plan including in store visibility, promotion, and activation for each retail channel
    • Achieving brand consolidated targets through building differentiated shopper-centric account strategies and lead the translation and execution of the marketing strategy into impactful retailer program, respecting and tracking budget to achieve brand target
    • Work closely with product managers to lead in developing NPD Launch plan (including NPD performance tracking ) and channel activation plan to maximize brand performance
    • Able to take lead on recommendations of the right assortment mix, pack size role and portfolio prioritization for each of the retail channels for commercial team
    • Own overall brand merchandising and planogram to strengthen brand image and position in retailers.
    • Full Responsibility for all POSM management (planning, budgeting, design briefing & development till delivery to store)
    • In charge of GWP & Value Set management to achieve targeted KPI and ensure implement flawless in-store execution within agreed timeline
    • Plan and Monitor retail activation Budget and evaluate performance of key in-store activation (Booth Animation / Mini Event / Customer Theme / Lucky Draw / Value Set)
    • Work regularly and closely with Commercial team to ensure flawless execution in store in terms of shelf placement, promotion and in-store animations
    • Regular tracking on brand sales performance with target and develop action plan if performance is off track


    You Have


    • Bachelor’s degree in any related fields
    • Minimum 5 years business experience in trade marketing function
    • Able to work cross-functionally at all levels
    • Has demonstrated leadership capability (not necessarily people management), strong commercial acumen in previous roles
    • Consistent strong performance and results in previous roles
    • Strong enthusiasm on Branding and excited by new product launches
    • Data driven mindset with the love of marketing execution
    • Good networking skill and be able to build strong rapport and relationships with commercial stakeholders internally and externally
    • The love of working in retails/channel marketing with great eyes to spot competition and what's happening in stores



    Skills

    Networking
    Performance Monitor
    Leadership
    Budgeting

    Functions

    Marketing

    Job Overview

    Job Type:

    Full-Time


    Company

    L'Oréal logo

    L'Oréal

    16 active jobs

    Clichy, Hauts-de-Seine, with a registered office in Paris.

    Industry:

    Consumer Goods, Retail & E-Commerce

    Ready to Apply?

    Submit your application now and take the next step in your career journey.

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