Vice President - Brand Strategy

Key Responsibilities:

- Create and implement a comprehensive brand strategy aligned with the company's vision, mission, and objectives.

- Conduct thorough market research and analysis to identify trends, consumer insights, and competitive landscape to inform brand positioning.

- Oversee all aspects of brand management, ensuring consistency in messaging, visual identity, and overall brand experience.

- Lead and mentor the brand strategy team, fostering a collaborative and creative work environment.

- Collaborate with marketing, product development, and sales teams to ensure cohesive brand messaging and execution across all touchpoints.

- Conceptualize and execute innovative brand campaigns that enhance brand awareness and drive customer engagement.

- Establish KPIs and metrics to monitor and assess brand performance, making data-driven decisions for continuous improvement.

- Build strong relationships with internal and external stakeholders, including executives, partners, and agencies.

- Manage and allocate the brand strategy budget effectively, ensuring efficient use of resources to achieve strategic goals.

- Serve as a brand ambassador and represent the company at industry events, conferences, and networking engagements.

Qualifications:

- Bachelor’s degree in Business, Merchandising, or a related field; MBA preferred.

- Minimum 10 years of experience in merchandising, with at least 5 years in a leadership role. Experience in budget control and OTB management required.

- Strong analytical and financial acumen.

- Proven ability to develop and execute merchandising strategies that drive results.

- Excellent leadership, communication, and interpersonal skills.

- Proficiency in merchandising software and data analysis tools.

- Ability to travel as needed for vendor meetings and trade shows.

- Strong negotiation skills and a results-oriented mindset.

Desired Attributes:

- Passion for brand development and storytelling.

- Strong understanding of digital marketing and emerging trends.

- Ability to adapt to a fast-paced, changing environment.

- Collaborative mindset with strong interpersonal skills.