Marketing Solutions Operations-Short-tail Seller Segment

Job Description

Team and Role Introduction:

Short-tail Seller Segment and Display Operation Lead, Marketing Solutions Thailand

Lazada Marketing Solutions is a strategic function that spearheads the awareness, adoption, optimization, and growth of the Lazada Sponsored Solution suite, an AI-powered set of marketing tools that help our brands and sellers grow their business. With your strong media sales knowledge, project management, and communication skills, you'll work closely with our commercial team to drive investment among strategic brand partners and provide consultancy on media strategy to address business challenges. One of our key solutions is “Lazada Sponsored Display” which allowed brands to secure their visibility across Lazada’s on-platform and off-platform channels (such as Homepage Banner on Lazada application, Lazada’s social media, Lazada’s CRM channels etc.). You will be managing day-to-day operations to implement advertisement campaigns/assets for our partners, as well as responsible for projects across workstream

- Responsible for generating sales revenue from the assigned portfolio of brand partners.

- Lead the strategy, operation, and performance of the assigned portfolio.

- Coach and guide a team on skills and performance. Conduct data analysis and report on a regular basis to provide recommendations for relevant stakeholders.

- Initiate, own, and manage projects across various workstreams such as incentive program, training for commercial KAMs (Internal) and other mechanism to maximize media adoption and revenue. Lead the day-to-day operation of incentive deployment.

- Serve as a PIC of Marketing Solutions Thailand team to collaborate with regional and local cross functional teams on projects and resource allocation. Lead the team to resolve local brands’ technical issues with product team.

- Support day-to-day operations such as material follow-up, media asset review and approval, media deployment, brand/seller queries, payment, etc. for Lazada’s Sponsored Display packages and other relevant offerings.

- Support the team members in coordination with internal partners (commercial teams and cross-functional teams) and external partners (brands)

- Project-manage workflow across workstreams. Ensure that tasks are completed by planned timeline.

Job Requirements

Requirements/Qualifications(must have):

- University degree in business, marketing or related field.

- 6-9 years of experience in brand/account management or other sales-related experience.

- Deep understanding in digital marketing/online media

- Strong communication and negotiation skills with strong personality and ability to deliver compelling pitches to partners and coach team on such skills.

- Strong business acumen with analytical skill to deep dive account performance and provide actionable insights. Proficiency in MS Excel is a must.

- Strong project management skill and stakeholder management skills

- Entrepreneurial spirit with a clear sense of ownership, quality and timely delivery work

- Willingness to learn and adapt in a fast-moving environment with multiple priorities

- Ability to speak and write in English fluently and idiomatically.

Requirements/Qualifications(good to have):

- People management experience

- Experience in e-commerce, tech, platform, or fast-moving companies

- Experience in managing brands or large client accounts.

- Experience in Advertising sales or performance marketing especially Facebook and Google Ads.

- Hands-on media planning skill especially Facebook and/or Google Ads.

- Experience related to areas of brand marketing/digital and performance marketing is a plus