Marketing Lead

What You Will Do

• Think, build, and execute a comprehensive B2B marketing strategy that aligns with Nimble’s overall business goals and growth objectives.
• Plan and execute campaigns across various online and offline marketing channels, including digital, social media, content, email, and traditional media.
• Implement various digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.
• Strengthen the company's brand position by developing branding messages that effectively utilize various communication tools and channels.
• Plan and host company events to drive brand recognition and interest and partner with relevant companies to position our company as a thought leader.
• Work with cross-functional teams, including sales, talent, product development, and design, to ensure cohesive and effective marketing efforts.
• Stay up-to-date with the latest marketing trends, tools, and technologies.
• Manage the marketing budget and ensure cost-effective strategies.
• Conduct market research to identify opportunities and challenges.
• Report on key performance metrics and provide actionable insights to senior management.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Hunger, drive, ambition, and a tenacious focus on results.
• Minimum of 5+ years of experience in marketing, with an understanding of the software development industry.
• Proven track record of developing and executing successful B2B marketing campaigns, both online and offline.
• Excellent analytical and problem-solving abilities.
• Proficiency in marketing tools and platforms (e.g., Google Analytics, CRM systems, SEO tools).
• Understanding of SEO, SEM, and digital marketing best practices.
• Strong understanding of branding and brand management.
• Experience leading company marketing event initiatives.
• Exceptional communication and interpersonal skills.
• Creative thinker with the ability to develop innovative marketing strategies.
• Able to work in a fast-paced, dynamic and performance driven environment.
• Currently based in Thailand or willing to relocate to Bangkok.
• Business fluency in English language.