MARKETING ANALYSIS AND BUSINESS DEVELOPMENT (CONCERT & FESTIVALS)

Responsibilities:

• Analyze demographic (age, gender, income, fan behavior) and geographic (city, region, venue proximity data for market prioritization

• Identify market-specific opportunities for fan engagement, pricing strategies, and upselling

• Collaborate with internal teams and external partners to optimize ticket selling based on data insights

• Build geo-targeting strategies to support regional advertising, fan outreach, and localized content

• Identify high-conversion markets and underperforming locations to support real-time marketing pivots

• Integrate data from ticketing, fan clubs, social platforms, and CRM systems and etc.

• Produce dashboards and reports that clearly visualize fan density, market saturation, and sales velocity

• Provide marketing recommendations based on regional fan demand, population trends, and historical event data

• Use data to support pricing decisions, tiered offerings, and upsell strategies based on local purchasing behavior

• Monitor competitor activity in key geographic markets to anticipate ticketing trends and adjust tactics

• Track fan sentiment and conversations via social listening tools to measure impact and identify demand

Qualifications:

• Bachelor’s degree in Marketing, Business, Data Analytics, or Music Business

• 3+ years of experience in marketing analytics, with a strong focus on demographic and geographic data

• Proficient in Excel and visualization.

• Hands-on experience with analytics from ticketing, ad platforms, CRM databases or marketing based

• Experiences with collecting data by survey or etc.

• Familiarity with audience segmentation, market scoring, and radius-based targeting strategies

• Strong understanding and passionate for the concert or festivals.

• Able to travel intensively

• Ability to turn complex datasets into easy-to-understand, actionable insights.