Commercial Planner - On Trade

Responsibilities

• Develop and execute annual On Trade channel and customer promotional calendars.
• Analyze market trends and competitor activity to establish minimum execution standards for sales drivers (distribution, range, space, etc.)
• Track key executions and performance, optimize ROI.
• Own the On Trade MBR process, identifying and sharing best practices strategies across business units.
• Lead Joined Up Business Planning and customer JBP engagement.
• Collaborate with Consumer Marketing on targeted channel activations and KPIs.
• Effectively manage the On Trade channel budget to achieve growth goals.

Business Dimension

Financial

• Make independent decisions on day-to-day trade marketing activities within established guidelines and budgets.
• Recommend and influence strategic planning, promotional calendars, and resource allocation for the On Trade channel.
• Escalate critical issues and seek appropriate approvals as needed.

Market Complexity

• Deep understanding of the On Trade channel landscape, customer segmentation, and purchase behaviors.
• Analyze market trends and competitor strategies to identify opportunities and mitigate risks.
• Cultivate strong relationships with key distributors and on-premises accounts.

People Management

• Work effectively with cross-functional teams in Sales, Consumer Marketing, and Finance.
• Communicate effectively and influence stakeholders to achieve shared goals.
• Build and maintain strong relationships with internal and external partners.

About You

• Bachelor’s degree in marketing, Business Administration, or related field.
• 5+ years of experience in trade marketing or a related field, preferably within the FMCG or alcohol industry.
• Strong analytical and data interpretation skills.
• Proven ability to develop and execute strategic marketing plans.
• Excellent communication, presentation, and negotiation skills.
• Strong cross-functional collaboration skills and ability to build relationships.
• Knowledge of the Thai On Trade channel landscape and key players.
• Brands management experiences or working collaboration.