Responsibilities:
1.Drive Retail Media Strategy and Execution:
- Develop and implement a comprehensive retail media monetization strategy aligned with overall business objectives.
- Collaborate with cross-functional teams to ensure alignment between retail media efforts and marketing, sales, and product strategies.
- Stay abreast of industry trends, competitive landscape, and changes in consumer behavior to identify new opportunities for retail media monetization.
- Drive sales of current retail media inventory (in store media, social media, CRM, onsite, event space, and off-site)
2.Campaign Management:
- Oversee the execution of retail media campaigns, optimizing for maximum revenue generation.
- Analyze performance metrics and provide insights to enhance campaign effectiveness.
- Work closely with internal and external partners to develop innovative and impactful retail media campaigns.
3.Vendor / Merchandising / Brands Relationships:
- Cultivate and manage relationships with retail media partners and vendors.
- Negotiate and optimize contracts with vendors to ensure favorable terms for the organization.
- Stay abreast of industry trends and emerging opportunities in the retail media landscape.
4.Data Analysis:
- Utilize data analytics tools to analyze and interpret performance data, identifying areas for improvement and revenue optimization.
- Use data to prepare to pitch and share post results campaign to advertisers
- Provide regular reports and insights to leadership on the effectiveness of retail media initiatives.
5.Collaboration:
- Collaborate with internal teams, including marketing, sales, and product development, to align retail media strategies with broader business goals.
- Work closely with clients and partners to understand their objectives and tailor retail media solutions to meet their needs.
6.Budget Management:
- Develop and manage budgets for retail media initiatives, ensuring efficient allocation of resources to maximize ROI.
- Ensure revenue target are achieved under budgeted expenses
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
- Proven experience in retail media, digital advertising, or related fields.
- Strong analytical skills and proficiency in data analysis tools.
- Excellent communication and negotiation skills.
- Demonstrated ability to develop and execute successful retail media strategies.
- Familiarity with advertising technology and retail media platforms.
- Ability to thrive in a fast-paced, dynamic environment.
