Job Responsibilities

Planning and Organizing:

• Develop a strategic roadmap for the assigned brand to achieve short, mid, and long-term objectives, expanding Allergan Aesthetics' business.
• Identify necessary resources and provide strategic recommendations on brand resources (manpower, financial investment) to senior management. Collaborate with finance to create business cases ensuring appropriate investment.
• Plan and establish marketing budgets (A&P) to maximize market potential.
• Create marketing strategies to meet brand sales targets within company objectives.
• Review product marketing plans to meet business unit goals.
• Gather data on customer needs, market size, growth, and competitive positioning; initiate market research as needed.
• Plan new product launches and recommend pricing strategies to optimize sales and gross profit.
• Coordinate with regulatory managers to prioritize and secure product registrations before launch, and maintain existing product registrations.
• Develop and manage relationships with key opinion leaders and trainers to provide education and recommendations to the Area Brand Lead for thought leader development.

Implementation, Coordination, and Monitoring:

• Lead cross-functional brand teams (Sales, AMI, Medical Affairs, Regulatory, Digital, Consumer Marketing, Business Excellence) to implement brand programs and achieve milestones based on objectives and KPIs.
• Collaborate with above-market stakeholders to localize brands and marketing programs. Provide feedback to improve brand programs.
• Manage new product development and existing business in coordination with the Area Brand Lead and R&D.
• Optimize in-market business resources to achieve goals.
• Build relationships with key opinion leaders to support and enhance the company image.
• Develop creative input for marketing plans, strategies, and promotional activities to maximize market impact.
• Monitor competitive product promotions and develop countermeasures.
• Review product progress with Sales Managers and implement corrective measures as necessary.
• Conduct training related to product promotion for the sales team.
• Organize, implement, control, and report on pre-launch campaigns.
• Liaise with Regulatory Affairs and Sales Managers on safety monitoring for assigned products.

People Management:

• Manage, guide, and coach Associate Product Managers/Product Managers to meet business results and brand objectives.
• Provide constructive feedback and mentorship to enhance productivity and success within the marketing department.

Miscellaneous:

• Utilize effective communication skills to impact field staff meetings, conferences, and promotional presentations.
• Evaluate both quantitative and qualitative product performance and recommend improvements, market opportunities, and new product integration.

Qualifications:

• Master’s degree in Business Administration or Marketing; Bachelor’s degree in Pharmacy or related field.
• Experience in the Aesthetic field preferred.
• At least 3 years of experience as a Product Manager in an MNC.
• Willingness to travel for field learning and training.
• Fluent in spoken and written English.
• Strategic thinker with excellent communication, presentation, and negotiation skills.
• Proven track record in cross-functional team leadership.
• Pleasant personality with strong interpersonal skills.