Product Line Taste Lead SEA

Responsibilities

• Define a competitive advantage for your category in line with the Product Line strategy and build a robust 5-year roadmap
• Identify opportunities based on the market sizing for the category across each market
• Identify and deliver consumer insights for the category working with Marketing & Markets
• Develop strong propositions with unique selling points based on consumer insights to drive market share growth
• Build a model catalogue for the category
• Lead the product development steps along with project managers
• Manage sourcing initiatives with global sourcing team to identify & develop better strategic suppliers (when required)
• Lead the delivery of commercial results for the category
• Ensure the readiness of the commercial launch in collaboration with Design, R&D, Marketing and CAs Product Line teams
• Define VPM (Volume, Price, Mix) strategy and look for business insights to improve further
• Steer the monthly commercial business reviews and drive commercial agenda for the category

Key Functional Qualifications

• Understanding of P&L management
• Portfolio and Range Management
• Understanding of market’s consumer insights
• Commercial Agenda Drive and Commercial Execution
• Effective story telling

Who You Are

• You demonstrate tenacity and focus by continuously striving to reach goals and overcoming obstacles (Energy)
• You are able to lead and influence others (senior management, peers, team and multiple cross functional stakeholders) (Energy)
• You are able to understand complex situations and find a collaborative way to navigate through; to recovers quickly from setbacks and remained composed and focused in challenging situations. (Agility)
• You can manage complex and large amount of information and keep a big picture in mind (Agility)
• You can master cross-functional collaboration. You are able to listen and network well to synthesize multiple, diverse viewpoints into practical, scalable solutions. (Openness)
• You are Consumer centric. (Openness)
• You are curious about new ways of doing things and challenge own thinking beyond current practice. You propose new and original ideas, approaches and solutions to problems. (Growth)

Minimum Experience

• 5-10 Years of experience in building a business and developing commercial results.
• Proven ability to operate in a large, complex organization and maximize the value of strong brands.
• Sound commercial experience as business development/sales/channels and/or key account management or/and Marketing/Product Management closely supporting Sales force.