Senior Associate - Segment & Strategy (Loyalty/Touch Adoption)

Job Description:

• Extract and analyze customer data using various data tools and platforms to identify patterns and trends.
• Develop dashboards and reports that provide actionable insights for marketing campaigns and loyalty program performance.
• Utilize customer journey mapping techniques and game design principles to enhance loyalty program effectiveness.
• Present findings through compelling presentations and storytelling to senior stakeholders.
• Continuously explore new data tools and methodologies to enhance analytics capabilities.
• Collaborate with cross-functional teams, including marketing, product, and technology, to optimize customer engagement strategies.

Qualifications:

• Bachelor’s degree in Data Science, Marketing Analytics, Business Administration, or related fields.
• Experience in data extraction and analysis using tools such as Power BI, Google Analytics, Tableau, or other relevant platforms.
• Strong ability to interpret data and translate insights into strategic recommendations.
• Excellent presentation and storytelling skills with the ability to craft visually compelling reports and slides.
• Knowledge of customer journey mapping and game design principles is a plus.
• Highly analytical, detail-oriented, and passionate about customer insights.
• Strong communication skills and ability to collaborate with diverse teams.
• Strong communication skills in Thai and English.