Responsibilities

- Lead and develop the team of marketing managers to achieve the business goal for quality lead generation, driving new cash activated accounts through scalable marketing initiatives, programs and collaboration with internal and external stakeholders.

- Plan ahead, lead with vision, keep the long-term value in mind and continuously explore new opportunities to drive the tangible business impact.

- Design and oversee the execution of bespoke marketing campaign solutions working in close partnership with cross functional teams such as Sales, Product, Enterprise marketing teams, to drive demand for TikTok for Business advertising solutions

- Develop compelling program narratives and sales materials to equip sales teams, supporting seasonal and always-on campaigns, to a variety of audiences (advertisers, agencies, end users)

- Take initiative, lead by example and be hands-on to tap into opportunities or solve problems whenever needed. Help marketing teams to nurture relationships with high-potential external SMB partners. Own and continuously drive processes and tooling improvement to remove any knowledge, performance and process gaps for the team.

- Act as the main regional POC for South East Asia, and work closely with global, regional, in-market sales teams and cross functional partners incl. Marketing, Product, Sales Ops, Strategy, Programs and Vendor to identify new business needs and opportunities.

- Develop a high-performing environment by setting clear and ambitious team goals, supporting and challenging the team to meet and exceed their goals and empowering them to prioritize meaningful breakthroughs.

- Foster the growth of the team and advance their professional development through coaching, effective feedback and guidance, career planning and ongoing training.

- Cultivate inclusive and collaborative culture by appreciating diverse and unique viewpoints and actively facilitating collaboration across teams to achieve shared goals.

Desired Skills and Experience

Minimum Qualifications:

- 8+ years of work experience in the digital advertising space

- More than 4+ years of formal people management experience of a team of 4 or more with demonstrated experience of successfully leading, coaching and inspiring others while driving measurable business outcomes

Preferred Qualifications:

- Extensive experience in sales, marketing, new business acquisition/development, b2b strategic partnerships, ideally within the digital marketing space in South East Asia.

- Strong sales and revenue focus background, with a successful track record of building impactful go-to-market strategies, and owning and delivering quantitative targets

- Driven self-starter with a can-do attitude and demonstrated ability to creatively and effectively fill operational "white space" to drive results