TikTok Shop - Campaign Strategy & Monetization (Thailand)

Roles & Responsibilities:

1. Monetization Strategy:

- Develop and implement effective monetization strategies for marketing campaigns to maximize revenue

- Analyze market trends, competitor activities, and customer behavior to identify monetization opportunities

2. Ad Revenue Optimization:

- Optimize ad placements, pricing models, and other revenue-generating elements within campaigns

- Collaborate with cross-functional teams to ensure alignment of monetization strategies with overall business goals

3. Data Analysis:

- Utilize data analytics and reporting tools to monitor campaign performance and identify areas for improvement

- Implement A/B testing and other analytical methods to enhance monetization outcomes

4. Partnerships and Negotiations:

- Identify and negotiate partnerships that enhance campaign monetization opportunities

- Collaborate with advertising networks and third-party vendors to optimize revenue streams

5. Budget Management:

- Manage and allocate budgets effectively to achieve optimal ROI

- Provide regular budget updates and forecasts to key stakeholders

Qualifications

- Bachelor's degree in Business, Marketing, or a related field. Master's degree is a plus

- Proven experience (3 years) in campaign monetization within the digital marketing or advertising industry

- Strong analytical and quantitative skills with the ability to interpret data and trends

- Negotiation skills and experience in managing partnerships

- Familiarity with advertising technologies and platforms