Marketing Coordinator (LINE GAME)

Responsibilities

• Create and initiate Game Marketing campaigns including social media activities; analyze campaign performance including social media, online ads, and in-game metrics; derive insights to further improve performance
• Research and prepare short and long-term marketing plans aligned with Game KPIs and monetization
• Assist in creative ideation of campaigns such as key selling points, slogan/tagline, creative content brief, review and feedback, and be involved in the discussion of in-game resource creation including event design, ads design, game key visual, etc.
• Create and execute comprehensive marketing strategy campaigns including influencer/content creator marketing, event marketing, business partnership, online promotion campaigns, etc.
• Analyze game competitors, features, strengths, and weaknesses, and make recommendations to support the Project Manager and related global teams
• Create marketing analysis reports to support the product manager and global teams about monthly marketing campaigns, TH market insights, network ads and social media in a local perspective, and other local-related marketing perspective reports
• Collaborate with other teams within Game office such as operations team to achieve mutually beneficial goals
• Collaborate with other departments within LINE Thailand and and across global offices (Korea / Taiwan / Japan)
• Organize online (LIVE streaming) and offline events
• Prepare and organize internal documents and budgets management
• Compile and distribute financial and statistical information

Basic Qualifications

• Bachelor’s degree with Business and Marketing concentrations
• 0-2 years of work experience in game business-related industries or other relevant fields
• Creative problem-solving approach, multitasking skills, and strong sense of ownership
• Effective communications skills with the ability to take/brief in campaigns
• Familiarity with TH influencers/celebrities especially in short-form video platforms followed by YouTube and other entertainment platforms
• Advanced proficiency in English and Thai for writing and speaking, especially being able to communicate briefs in campaigns
• Team player with a strong and confident personality, a positive attitude, and great dedication
• Familiarity with social media related tools

Preferred Qualifications

• Understanding of current marketing trends, especially Influencer Marketing and short-form video platforms
• Direct work experience in managing marketing campaigns
• Experience playing games