NCB Manager

Responsibilities

Strategic Support:

• Data analysis to build strategy & business cases
• Demand Space mapping, cohort understanding & immersions, cultural & category insights into actionability
• Innovation & Hopper NPD Development & stage gate project management
• White space analysis w/ size of prize and new opportunities to fit

Creative Leadership:

• Brand Positioning alignment across common markets – with repositioning and relaunch if required
• Creative development of common creative platform & updating of Brand Book/ VIS
• Packaging development across markets w/ consistent Distinctive Assets & Claims

Brand Execution:

• Partner with local teams for campaign execution – briefing, creative review & feedback, creative development, media planning & activations
• Monitor & measure campaign effectiveness against KPIs, capture key learnings & ROI
• Adopt, cascade & deploy successes from other markets for rapid implementation

Qualifications

• Strong end to end Brand Management experience with minimum 7 years experience in multi brand portfolio across multiple markets
• Strategic Capability – multi brand & market portfolio planning, actionable insights, data mining, trend capturing & deployment
• Innovation expertise – strong experience in leading large scale end to end innovation projects
• Creative Effectiveness – ability to turn consumer centric insight into actionable and effective creative campaign solutions that elevate both short and long term brand measures
• Commercial Minded – sound commercial experience to drive P&L deliverables for business partners
• Team Player – takes others on the journey; ability to manage, influence cross functional teams & stakeholders