Demand Space mapping, cohort understanding & immersions, cultural & category insights into actionability
Innovation & Hopper NPD Development & stage gate project management
White space analysis w/ size of prize and new opportunities to fit
Creative Leadership:
Brand Positioning alignment across common markets – with repositioning and relaunch if required
Creative development of common creative platform & updating of Brand Book/ VIS
Packaging development across markets w/ consistent Distinctive Assets & Claims
Brand Execution:
Partner with local teams for campaign execution – briefing, creative review & feedback, creative development, media planning & activations
Monitor & measure campaign effectiveness against KPIs, capture key learnings & ROI
Adopt, cascade & deploy successes from other markets for rapid implementation
Qualifications
Strong end to end Brand Management experience with minimum 7 years experience in multi brand portfolio across multiple markets
Strategic Capability – multi brand & market portfolio planning, actionable insights, data mining, trend capturing & deployment
Innovation expertise – strong experience in leading large scale end to end innovation projects
Creative Effectiveness – ability to turn consumer centric insight into actionable and effective creative campaign solutions that elevate both short and long term brand measures
Commercial Minded – sound commercial experience to drive P&L deliverables for business partners
Team Player – takes others on the journey; ability to manage, influence cross functional teams & stakeholders
Skills
Business Case Preparation
Brand management
Innovation
Key Performance Indicators
Functions
Sales
Job Overview
Job Type:
Full-Time
Company
Suntory Pepsico Beverage Thailand
82 active jobs
Industry:
Consumer Goods, Retail & E-Commerce
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