Responsibilities

Strategic marketing

• Participate in strategic planning to formulate the company's future direction
• Understand changing market dynamics and translate them into actionable strategy
• Identify levers that will drive successful marketing strategy and quantify the impact of spending on the success
• Develop and communicate marketing plan of assigned products

Define Product strategy and manage brands

• Develop the product strategies and positioning
• Ensure the company's branding comes across in all media consistently
• Provide leadership in the design and production of all aspects of visual marketing needs
• Use market research tools both qualitative and quantitative to measure market demand and understanding of customer needs and competitive position
• Conduct market analysis to identify customer satisfaction, marketing mix, price elasticity, response to advertisement, sales promotions, and alternative channels and sales systems.

New Product Development

• Guide New Product Development process
• Working with cross-functional teams (Innovation, R&D) on idea/concept initiation and agree on strategy
• Develop and implement launch plan jointly with cross functional team
• Launch new product and conduct post launch evaluation

Qualifications

• Master degree in Marketing, Business or a related field
• At least 10 years’ experience in brand/product management
• Prove successes in FMCG companies
• Experience with A&P control, P&L, strategy development
• Strong commercial, analytical skill
• Creative, initiative, pro-active, self-motivated and self-starter