Assistant Brand Manager – Foodservice and Confectionary

Key Responsibilities:

• Analyze brand performance to identify opportunities and develop strategic action plans.
• Manage the brand P&L and ensure effective control of brand A&P, adhering to ABF's financial framework.

Foodservice:

• Understand consumer behavior, insights, and trends to develop NPDs and concepts, especially in Out-of-Home and Foodservice businesses.
• Support the Foodservice team in winning key customers through Ideation Workshops and Concept Selling.
• Ensure brand consistency in the market by acting as a brand guardian and supporting the Foodservice team to meet brand proposition guidelines.

Confectionery:

• Lead brand planning, activation, and execution for Ovaltine Confectionery products.
• Develop compelling new products and go-to-market campaigns, ensuring alignment with Ovaltine's brand proposition.
• Manage collaboration with and influence internal and external stakeholders.
• Work with creative media and activation agencies to develop and implement excellent execution plans.
• Collaborate with cross-functional commercial teams in monthly business meetings and reviews.

Personal Profile:

• MBA or master’s degree in marketing, Business, or related fields, or a minimum of 4 years of hands-on experience in FMCG companies.
• At least 2 years of experience in the Foodservice and Out-of-Home industry.
• Experience in New Product Development (NPD) and Brand Activation.
• Strong understanding of the Foodservice and OOH environment, including operator and customer insights.
• Excellent English communication skills, both spoken and written, with solid computer literacy.
• Project management and stakeholder management skills.
• Analytical skills – able to analyze data and identify key issues and solutions.
• Ability to work well under pressure and collaborate effectively with others.
• Agile, positive, energetic, and results-driven with adaptability to change.
• Strong leadership, interpersonal communication, and influencing skills.