Monitor and analyze competitors' marketing activities to adjust sales promotion plans to compete effectively.
Analyze and review sales promotion plans for products in ON TRADE channel to enhance sales activities and opportunities (Sales Drivers).
Plan and specify sales promotion activities for ON TRADE outlets to assign to sales team for execution and to boost sales volume for each product brand.
Communicate ON TRADE sales promotion plans and provide support to regional managers, assistant managers, and sales teams to ensure alignment with product management policies and strategies.
Develop sales systems through ON TRADE channel and develop promotional materials to build customer bases in ON TRADE channel.
Manage and plan budget allocation to support efficient sales promotion activities.
Participate in product development, including contributing to long-term brand planning (Brand Plan).
Monitor market news through market visits and surveys to support planning and sales promotion activities.
Qualifications
Bachelor’s Degree or Master’s Degree in Marketing Major or Business
Minimum 10 years of experience from FMCG company with background in Trade Marketing
Good knowledge in marketing in FMCG business, especially in the distribution channels to consumers.
Understand and emphasize the use of data, and is proficient in analysis and planning.
Have skills and understanding in driving sales through Sales Drivers Programs in each distribution channel of each product.
Understand the alcoholic and non-alcoholic beverage business, market conditions, distribution channels, and various factors influencing stakeholders in the beverage industry.
Skills
Marketing
FMCG
Data Analysis
Functions
Marketing
Job Overview
Job Type:
Full-Time
Company
ThaiBev
97 active jobs
Industry:
Consumer Goods, Retail & E-Commerce
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