Brand Manager - Masita

Key Responsibilities

• Formulate and implement brand strategies based on strong market analysis, competitor's analysis and internal portfolio analysis.
• Support business vision through driving strong brand preference via brand building activities and new product development.
• Optimizing brand communication and activation that results in increased sales, brand loyalty and improving market share and customer target.
• Work with Trade and Sales teams on the implementation of marketing activities.
• Managing marketing spending based on budget given.
• Ensure all brand strategies are underpinned by strong and in-depth consumer understanding.
• Work closely with advertising and media agencies to ensure delivery of brand plans that are in line with budgets and brands' positioning.
• Analyze the research findings and insights and turn them into actionable brand plans.
• Consistently monitor & analyze brand performance, distribution channels, market situation and competitors to achieve business objective and ensuring marketing budgets are met.

Qualifications

• Bachelor's degree or equivalent in Marketing
• 5+ years' of working experiences especially in brand management or marketing
• Experience in FMCG company is an advantage
• Excellence communication skill in English