Leading the strategic category roadmap & vision to achieve defined business objective across all brand/product categories with the goal of fostering category growth
Accountable for the overall of category business performance (P&L) and portfolio across distribution channels and deliver sales and profits within agreed targets/budgets
Lead team to identify sales, cost, profit opportunities across SKU's and categories through deep-dive analysis and research, including; assessment of product categories, competitive benchmarking, market insights, and extensive SKU's and category gap analysis
Manage team to identify new product/category opportunities and space allocation in-store to support and align with business direction
Manage team to oversee development of category assortment, promotional, pricing and distribution channel plans to ensure business achieve the financial targets on a weekly, monthly and annual basis
Develop and strengthen strategic relationships with all key accounts (i.e. Wet market, Food service, and Modern trade) to accomplish category growth and long-term company objective.
Create and execute an integrated "Go to Market" plan in coordination with marketing and sales channel leaders to determine competitive position of products
Collaborate with cross-functional functions (e.g., Marketing, Sales, Business Unit, Product, and R&D) to effectively activate ideas and opportunities for market expansion and generate strategy or change initiatives
Monitor category and distribution channel performance using key metrics and reporting to business unit head and senior management
Qualifications:
Bachelor's or Master's degree in Business Administration, Marketing, Economics, Finance
At least 10 years of working experience in related field i.e. Category Management, Channel, Marketing Development, Trade Marketing in FMCG and Retail industries is a plus
High analytical acumen with ability to drive and translate insights into relevant
Excellent in excel, financial model and in depth analysis
Strong leadership, strategic thinking and analytical skill
Good command in English and communication skills
Good communicator with excellent interpersonal and presentation skills
Skills
Marketing
FMCG
Functions
Marketing
Job Overview
Job Type:
Full-Time
Company
CPF Group
53 active jobs
Industry:
Agriculture, Farming & Aquaculture
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