Marketing Director

Reporting to MD, you will be responsible for

• Design and execute marketing strategies that effectively promote brands or products, leveraging tools like product placement that align with the goals of the company.
• Create compelling content that resonates with the target audience, such as TV ads, social media posts, music, artist relations, sponsorship, or interactive events, to connect brands with their audience.
• Managing income generation and P&L care, tailored to fit your company's directions.
• Integrate brands seamlessly into various forms of entertainment, such as TV shows, movies, music, or internet content, to create memorable experiences.
• Oversee promotional campaigns that raise brand awareness and engage customers and fans through creative and impactful strategies.
• Adjust and expand upon it as necessary to accurately reflect your organization's specific requirements and expectations.
• Develop communication strategies that align with artist positioning and branding objectives.
• Develop and implement a robust brand development strategy that aligns with the company’s overall business goals
• Manage for PR activities, influencer partnerships, and media relations as needed.
• Monitor, track, and analyze the performance of marketing and communication initiatives, leveraging data and insights to drive continuous improvement and achieve better results.
• Develop and manage departmental budgets effectively, optimizing resource allocation to maximize ROI and achieve business objectives
• Collaborate with internal and external team to develop and execute comprehensive marketing campaigns across digital and traditional channels.
• Assist in the planning and execution of music release events, concerts, promotional activities and merchandise.
• The assignment will be given out before the interview.

The ideal candidate should possess the following background

• Bachelor's degree in Marketing, Communications or related field.
• 15+ years of experience in Marketing, Brand Management
• Experience in entertainment & media, digital marketing, social media, content marketing, and public relations
• Creative thinker with a passion for innovation and pushing boundaries in marketing and communications
• Strategic thinker with a deep understanding of marketing principles, consumer behavior, and industry trends
• Strong leadership and team management skills, with the ability to inspire and motivate cross-functional teams to achieve excellence
• Ability to work in a fast-paced environment and meet tight deadlines.
• Strong written and verbal communication skills.
• Analytical mindset with proficiency in data analysis and performance-tracking tools