Reporting to MD, you will be responsible for
- Design and execute marketing strategies that effectively promote brands or products, leveraging tools like product placement that align with the goals of the company.
- Create compelling content that resonates with the target audience, such as TV ads, social media posts, music, artist relations, sponsorship, or interactive events, to connect brands with their audience.
- Managing income generation and P&L care, tailored to fit your company's directions.
- Integrate brands seamlessly into various forms of entertainment, such as TV shows, movies, music, or internet content, to create memorable experiences.
- Oversee promotional campaigns that raise brand awareness and engage customers and fans through creative and impactful strategies.
- Adjust and expand upon it as necessary to accurately reflect your organization's specific requirements and expectations.
- Develop communication strategies that align with artist positioning and branding objectives.
- Develop and implement a robust brand development strategy that aligns with the company’s overall business goals
- Manage for PR activities, influencer partnerships, and media relations as needed.
- Monitor, track, and analyze the performance of marketing and communication initiatives, leveraging data and insights to drive continuous improvement and achieve better results.
- Develop and manage departmental budgets effectively, optimizing resource allocation to maximize ROI and achieve business objectives
- Collaborate with internal and external team to develop and execute comprehensive marketing campaigns across digital and traditional channels.
- Assist in the planning and execution of music release events, concerts, promotional activities and merchandise.
- The assignment will be given out before the interview.
The ideal candidate should possess the following background
- Bachelor's degree in Marketing, Communications or related field.
- 15+ years of experience in Marketing, Brand Management
- Experience in entertainment & media, digital marketing, social media, content marketing, and public relations
- Creative thinker with a passion for innovation and pushing boundaries in marketing and communications
- Strategic thinker with a deep understanding of marketing principles, consumer behavior, and industry trends
- Strong leadership and team management skills, with the ability to inspire and motivate cross-functional teams to achieve excellence
- Ability to work in a fast-paced environment and meet tight deadlines.
- Strong written and verbal communication skills.
- Analytical mindset with proficiency in data analysis and performance-tracking tools
