Responsibilities

Strategy and planning

- Build product strategy including product vision, business models, users/audience segments, and product goals and initiatives

- Define, prioritizing, and clarifying business priorities,the company's growth plan and requirements

- Drive product development features and positioning for new and existing products.

- Keep current on customer research and what is happening in the market including competitive research, user feedback and surveys, and customer and market analysis

- Analyze market data to develop Product strategies, and define product objectives for effective marketing communications

- Optimize revenue funnel. Applying tactics for customer acquisition, retention, and upsell.

Delivery and execution

- Lead and execute the growth plan created. Working with different teams across the company to make this happen.

- Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch

- Ensure the product is aligned with company, stakeholder, and end user priorities to drive sales, improve efficiency, and improve customer satisfaction

- Managing the release planning process and communications

Qualifications:

- Bachelor’s degree in marketing or business-related field or equivalent required

- 5+ years of product marketing or related business and leadership experience

- Solid strategic planning skills combined with exceptional execution

- Demonstrated ability to engage with business leaders

- Strong analytical skills and be data-driven and methodical

- Ability to manage ambiguity by creating structure, process, and prioritization

- Adaptive, flexible, can anticipate and adapt to new situations and/or changing demands and respond proactively to enhance the division’s/business unit’s financial performance