Job Objective:

Act as a trusted advisor to partner brands, driving GMV growth and customer acquisition on Lazada through full-funnel eCommerce strategies — from awareness to conversion and customer retention.

Key Responsibilities:

Awareness & Traffic Generation

• External Traffic: Advise brands on optimizing media channels, targeting audiences, and allocating budgets to drive quality traffic to their Lazada stores.

• Internal Traffic: Guide brands on using Lazada’s internal tools (search, discovery, KOL affiliate, display ads) to reach target audiences with cost efficiency.

Consideration Phase

• Create short-term and long-term brand campaigns, develop tactical activations, and align marketing calendars and commercial plans to boost brand awareness and engagement.

Conversion & Revenue Growth

• Build a Hero SKU Acceleration Plan to increase revenue and attract new buyers.

• Recommend platform tools, mechanics, promotions, and campaign strategies that align with brand goals to optimize sales and profitability.

• Collaborate with internal teams (marketing, campaigns, category ops) to support day-to-day operations and revenue growth.

Customer Experience Management

• Advise on post-purchase strategies like store membership, chat support, logistics optimization, and retention tactics to boost loyalty.

Data Analytics & Strategy

• Use data to monitor performance and continuously optimize marketing efforts, pricing, product assortment, and campaign execution.

• Share market insights and lead monthly or quarterly business reviews (QBR) to coach brands on strategy and growth opportunities.

Job Requirements:

• Thai nationality (any gender)

• Bachelor’s or Master’s degree

• Minimum 2 years’ experience in commercial/sales roles (brand management experience is highly preferred)

• Background in electronics/mobile tablet industry is a plus

• Fluent in both English and Thai

• Proficient in Excel, PowerPoint, and related tools

• Strong communication, negotiation, problem-solving, and multitasking skills

• Experience working with leading brands is a plus