Key Accountabilities:

• Develop channel strategy and action plans regarding 4Ps and lead the overall GTM, category and shopper agenda for MFD RTD.
• Provide analysis and insights from Trade Data, Nielsen, Hatch (Lotus’s data) and C Smart to create the selling story for Category Development & Channel Development.
• Implement channel execution plans and ensure effectiveness to achieve sales target, distribution, budget, marketing campaign objectives, category strategy and in-store execution excellence.
• Develop in-store & online activation including premium and POP materials to support the campaign and meet the campaign objectives.
• Manage trade investment spending for responsible channel and category efficiently.
• Work closely with sales team, marketing team and other cross-functions to drive channel execution plan and achieve the most effective results.
• Provide monthly sales brief with sales team to ensure effective implementation of in-store promotion, visibility, and perfect execution.
• Monitor and evaluate trade promotion programs with financial and combined aspects to clearly define key learnings for the future improvement and opportunities.
• Develop NPD launch execution plans to serve brand objectives and strongly drive NPD performance.
• Lead category and business review including Category reset and create category growth strategy and action plans with key customers.

Qualifications:

• Master’s degree in business related area is preferred
• At least 5 years of experiences in the FMCG industry in sales and trade marketing areas
• Experienced in performing related roles within trade marketing function with proven record
• Strong analytical and strategic thinking skills
• Ability to work under tight timeline and balance multiple projects
• Strong interpersonal skill to work and communicate effectively with sales, marketing, finance, procurement, and other key functional areas
• Strong skill of English communication (both speaking and writing) are mandated requirement