Responsibilities:

• Responsible for Hire purchase Products (New Car & Used Car) by develop & execute pricing, new marketing campaign, co-campaign with OEM
• Develop and implement sales promotion for customers or incentive promotion for car dealers to acquire new customers to optimize budget while maintaining competitiveness
• Manage relationship with key OEMs and dealers to find opportunities and build up relationship to accelerate volume
• Manage event and sales incentive
• Collaborate campaign and policy communication with related departments on new initiatives, product criteria, process
• Monitor market and analyze competitors
• Manage and control campaign reimbursement processes
• Analyze & monitor product/ campaign performance.
• Co-analyze & manage segmentation of new booking to minimize risk with internal team.
• Working with related parties on E2E process and explore opportunity to digitize process and online acquisition

Qualifications:

• Bachelor’s degree or higher in Business Administration, Marketing or related fields
• At least 5 years of experience working in business development, marketing or business strategy. Product knowledge is a plus.
• Experiences in marketing or other relevant banking fields.
• Dynamic, innovative, and eager to take on new challenges