Retail Manager, Thailand

RESPONSIBILITIES:

BRAND

• Act as brand ambassador, actively promote the brand in the local market
• Propose and effectively implement local marketing, customer relation/VIP strategies bringing in a positive exposure to the brand image
• Nurture relationship with business community and competition

TEAM

• Communicate vision, strategy and clear directions to retail staff
• Structure the organization of retail activity and allocate responsibilities
• Ensure adequate staffing through recruitment, rotation, mobility, training and development in collaboration with the HR team.
• Motivate, drive, inform and actively coordinate retail teams
• Monitor sales team performance
• Ensure proper training of sales staff and excellent customer service

CLIENTELING INITIATIVES

• Aware of market trends and competition, and provide insights to merchandising team on local clients’ needs and preferences
• Have both rational understanding of clients’ needs at market level and intuition on what they would expect for the future
• Set relationship with Key partners (Hotels, Personal Shoppers, etc)
• Set initiatives with Clienteling/CRM/marketing/PR to develop Brand visibility towards new customers
• Sets seasonal event for Thailand and measure the impact on sales & clienteling
• Manage/maintain regular competition benchmark on Clienteling actions
• Partner Clienteling & Loyalty Manager on Clienteling strategies and initiatives

BUSINESS NETWORK

• Provide inputs to budgeting process in terms of sales forecast, headcount requirements, financial requirements etc
• Monitor sales performance versus objectives
• Develop and implement commercial action plan to grow the business e.g. targeting, clientele categories (local/tourists), incentive programs, slow movers etc
• Liaise with merchandising team on buyings ; provide feedback for product development
• Liaise with regional office ; produce required reporting, provide recommendations and work towards effective 2-way communication
• Monitor & communicate with regional team on local trading environment and trends, including competition, tourism, consumer trends
• Ensure efficient reporting, administrative management and upwards communication
• Propose layout adjustments as needed to ensure commercial efficiency
• Manage existing store network projects: expansion, renovation, relocation, closure

PARTNERSHIP

• Oversee day-to-day operation of the stores and solve operational issues
• Ensure standards of housekeeping and merchandising are always well maintained
• Enforce company policies and procedures
• Provide necessary resources and support to stores
• Liaise with suppliers and ensure optimum conditions
• Control costs for optimum effectiveness of operations
• Plan and take necessary steps to have optimum stock levels, appropriate merchandise mix and correct inventory control; maintain inventory discrepancies at the lowest possible level.
• Implement and support all security measures
• Investigate and report on any occurrence outside normal events