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    Senior Manager, Marketing, Customer & Ecommerce

    Full-Time
    Bangkok, Thailand
    Đã đăng: 13 tháng 6, 2024
    Hạn Nộp: 29 tháng 9, 2024

    Chi Tiết Vị Trí

    Specific Roles & Responsibilities



    Customer & Marketing

    • Lead Trade Marketing Strategy development to attain defined business objectives throughout product categories and customers centric.
    • Head responsibility to develop, execute and performance of programs created to enhance presence plus ultimate take-away.
    • Contribute to organization’s goals plus objectives and enhance market share and sales performance.
    • Establish channel strategies along with execute associated plans. And prepare trade promotional plan in designated channels with crucial customers & main customer.
    • Data analysis and turn to personalized promotion implementation according to customers shopping behavior and well as CRM and loyalty program
    • Holistic media planning online & offline
    • Plan, develop and deliver Marketing Communication Strategy to meet company objectives through key communication channels both off-line and online.
    • Deploy successful marketing campaigns and own their implementation from ideation to execution.
    • Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
    • Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
    • Lead in customer data insight analysis to be used for setting either strategic or tactical actions.
    • Developing pricing strategies and plans to meet company objectives and customer needs
    • Create plans with the customer at the heart of activity, ensuring data intelligence led approach with insights.
    • Define objectives, tactics and goals to achieve both direct and indirect customer acquisition through marketing campaign
    • Identify opportunity & strategic direction for professional customer sale development
    • Provide clear execution guideline and supervise salesforce manager & team
    • Turn saleforces insight into marketing tactics / tools to capture sales opportunity
    • Monitoring result and do executive summary


    O2O Development (Offline to Online)

    • Drive the sales performance of the e-commerce platform
    • Lead new system and platform development and O2O Eco system
    • Manage and executing promotional campaigns
    • Provide insights on customer shopping trends to support assortment selection and identify assortment gaps
    • Strengthen End to End process and coordinate internal resources and third parties, vendors for the flawless execution of projects
    • Provide data analysis and reporting
    • Drive O2O marketing programs including but not limited to: integrated digital / physical brand initiatives, retail promotions, in-store experiences and events.



    Skilled & Requirements

    • Bachelor’s degree in business, marketing, or a related field. Master’s degree preferred.
    • 7-10 years of working experience in Marketing Communications, Experience from retail or FMCG is advantage
    • 7-10 years’ experience in sales, marketing, customer development, strong analytical background, and/or category management experience is required.
    • 3 years of experience leading a team, management level.
    • Excellent project management abilities, with emphasis on executing on multiple projects simultaneously.
    • Experience in approaching work in partnership and support of others; relationship-driven, customer-focused and client-oriented.
    • Familiarity and expertise with content creation tools and Experience in Trade marketing in related industries, Operation in retail/wholesale business, Business development


    Capabilities/Competencies:

    • Innovative and strategic thinker who has a strong customer focus
    • Excellent oral, written, and interpersonal communication skills
    • An understanding of traditional and non-traditional brand marketing strategies
    • Strong leader with the ability to create actionable business plans and deliver results cross functionally with technical and business partners at all levels in a highly matrixed environment
    • A history of coaching and leading development to foster a collaborative and creative environment
    • Positive, flexible, and collaborative team player.
    • Ability to take initiative and a proactive approach to tasks and projects.
    • Ability to develop and manage relationships within and across organizations.
    • Strong attention to detail with willingness to take initiative.
    • Good communication skills, strong leadership, good presentation skills, well-organized and be able to work multi-task.
    • High commitment, able to work independently and under pressure
    • Ability to work calmly under pressure and within a dynamic team.
    • Ability to think strategically and implement plans from ideation and delivery to measurement and evaluation.



    Kỹ Năng

    Innovative ideas
    Market Analysis
    Customer
    Online & Offline Media

    Chức Năng

    Lĩnh vực kinh doanh

    Tổng quan công việc

    Loại công việc:

    Full-Time


    Công Ty

    CP Axtra Public Company Limited logo

    CP Axtra Public Company Limited

    104 việc làm đang hoạt động

    ฺิBangkok

    Ngành:

    Business & Professional Services

    Hết Hạn Ứng Tuyển

    This job posting is no longer accepting applications.

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