KOL Initiatives

Responsibilities:

• Drive the growth of platform’s content commerce such as Affiliate marketing, Livestream and Video through the KOL ecosystem
• Conduct data analysis and competitor benchmarking, take a hypothesis-driven approach to address business challenges, identify new growth opportunities and initiate the project with a structured business case
• Take ownership of KOL related projects, partnering with cross-functional teams to conceptualize, launch, and review the project using data-driven insights
• Contribute to the development of overall business strategy and long-term goals

Qualifications:

• Bachelor’s or Master’s Degree in business or related fields
• At least 1 years working experience in either area of key account management, reporting analyst, marketing analytics, or partner marketing (experience in e-commerce industry would be an added advantage).
• Previous experience management consulting or e-commerce industry would be preferred
• Strong business acumen, critical thinking and ability to form actionable insights and recommendations using analytic skills, comfortable with numbers
• Effectively communicate in English and Thai
• Team player, humble, organized and results driven
• Able to work in fast-paced and dynamic environment