Own and drive LINE MAN’s overall social media strategy, creative direction, and content quality across platforms.

Actively create and execute social content hands-on, stepping in when needed to ensure smooth delivery and high-quality output

Lead the social media team end-to-end, from ideation, execution, to optimization, and ensure smooth delivery and strong performance.

Ensure all social content is on-brand, engaging, and aligned with business and communication objectives.

Work closely with cross-functional teams to deliver integrated marketing initiatives

Analyze and monitor social media performance, audience behavior, and social trends to continuously improve content and impact

Mentor and guide the social media team to deliver high-quality work with ownership and consistency.