Assist in planning and executing end-to-end marketing campaigns to drive user engagement and order conversion.

Coordinate with cross-functional teams (CRM, Performance Media, Designer, and BD) to ensure campaign alignment and timely delivery.

Track and analyze campaign performance metrics such as GMV uplift, CVR, CTR, and CIR to identify optimization opportunities.

Manage coupon setup and testing on platform backend, ensuring accuracy and cost-efficiency.

Prepare campaign reports and provide actionable insights for ongoing improvements.

Support execution of partnership and co-subsidy campaigns with key merchants.

Conduct competitor monitoring to benchmark performance, campaign strategy, and user communications.

Collaborate with design and content teams to brief creative assets that fit campaign objectives and user segments.