Responsible for running and optimizing app acquisition campaigns. Closely monitor performance app acquisition of responsible campaigns and perform on-going analysis, learning, reporting and optimization plan for active campaigns/activities to ensure KPI achievement.

Work closely with media planners and marketers to develop effective online media buying plans to ensure KPI achievement as well as manage execution and budget allocation.

Provide recommendations for performance improvement and tracking tools when needed

Take the ownership and initiate optimization strategies.

Analyze and develop reports for performance tracking and optimization. Draw heavily from available data and sound assumptions for your conclusions.

Perform ad-hoc analysis on business trends and results for timely adjustment for strategy changes.