Own creative strategy for Social Casino accounts across Paid Social, Programmatic, and App Store channels

Generate concepts and briefs for UGC, influencer, Motion Graphics, and Playable content that convert

Lead and mentor a small team of strategists, copywriters, and video editors while maintaining high creative standards

Write scripts and shape storyboards for video content, working with both in-house teams and external creators

Partner with media buyers to analyze performance data and turn insights into the next round of creative iterations

Build winning frameworks and maintain a library of high-performing angles, hooks, and creative approaches