Performance Analyst

Key responsibilities:

• Focuses on day-to-day execution
• Provides day to day implementation, optimisation and upload of client campaigns through direct input and supervising junior staff
• Liaises with vendors and third party reps to maintain and develop relationships and build knowledge of new features and betas
• Interprets performance reports to provide actionable insights and analysis to meet campaign objectives
• Generates campaign reports and is responsible for pacing, QA and trafficking
• Digital Channel Expertise - In-depth knowledge in various parts of the business to define, define and develop analytic solutions to the team. Direct response and combine data from multiple sources to delivery, optimize, implement campaigns across the accounts in line with the marketing goals and objectives.
• Manage campaign budget across platform; daily, weekly and on a quarterly basis and Making changes to improve performance when necessary.
• Measure the effectiveness of the campaigns by using a variety of in-house, proprietorial, and third-party tools to produce regular reports containing informative descriptions of campaign activity, suitable advice and recommendations with a clear summary of performance against the key performance indicators for each campaign.
• Collaborate with planners on upcoming campaigns determining best platforms, channel, target to implement.
• To freely share knowledge, insight, best practice, tactics and ideas to the team and ensure your knowledge of the digital marketing industry is kept up to date data and relevant by networking/ researching/ reading blog and news sources.

Qualifications and Experience:

• 2+ years’ direct experiences (Degree: Bachelor in any field)
• Ability to work in a fast-paced, cross-functional team.
• Have deep practical and technical experience in digital marketing platform.
• Advanced skills in Excel including pivot tables, V-Look Ups, and macros.
• Strong analytical skills and ability to use data to derive campaign insights/optimize performance.
• Basic knowledge of Google Analytics and other major third-party analytics platforms
• Excellent verbal and written communication skills
• High level of proficiency in Microsoft Word/ Excel/ PowerPoint