Marketing Technology Support - Senior Specialist

Job Responsibilities

• Ideate, plan, and execute scalable digital marketing tools and CRM systems to develop and execute effective and data-driven strategies for our partners to acquire leads, retain customers, and upsell them into new services
• Identify opportunities for optimization and fine-tuning customer journey for web experiences to with advertising and analytical platforms to maximize sale performance for leading e-commerce websites
• Perform data analysis on available data to create better strategies, segmentations, and communications for end consumers
• Work project-based with the team to build online marketing tools to improve team efficiency by reducing team workload, solving team pain points, and improving business efficiency
• Assist internal team members on any technical and analytical queries and tasks as well as providing recommendation/consulting service to clients
• Perform data collection & cleaning in order to prepare dashboards & reports as required by the management team
• Keep up with best practices, new tools & technologies to help optimize websites & campaigns
• Use data-driven insights to understand user behaviors, identify areas of improvement, and implement enhancements.
• Oversee A/B testing and other optimization efforts to increase conversion rates and user satisfaction.

Key Requirements

• 2-4 years of experience in website development or CMS and digital marketing tracking implementation
• Minimum Bachelor’s Degree in Computer Engineer, Computer Science or IT related.
• Familiar with marketing analytics and marketing technology platforms such as Google Analytics, Google Tag Manager, Facebook pixel, Google Ads conversion tracking, Tiktok or LINE conversion tracking.
• Familiarity with Excel, HTML, CSS, JavaScript
• SQL or Python, SQL, PHP knowledge would be an advantage
• Fluent verbal & written English
• Experience in Restful API or analytical skill is a plus
• Experience with digital marketing would be an advantage
• Experience with Excel, R, ETL or other data programming or BI tools is a plus
• Eagerness to learn and adopt new tools & technologies as well as share knowledge with others
• A self-starter–ability to work independently, take initiatives, and handle multiple projects
• Ability to overcome difficulties, solve problems, and initiate solutions
• High flexibility and adaptability with openness to change
• Detail-oriented
• Passion in e-commerce, digital marketing, driving performance, and making an impact