Key Account Manager

What will you do?

Account Management

• Accountable for managing a group of important accounts to meet business objectives.
• Define strategic plans of responsible accounts in order to achieve volume target, brand objectives and financials.
• Establish strong relationships with KAs to build long-term shared purposes and drive growth mutually.

Planning

• Collaborate with Brand managers and Field marketing team to support portfolio strategy, new product launch and brand activities.
• Work closely with Marketing team to develop strategic trade programs to enhance engagement with KAs and increase volume opportunites.
• Provide market intelligence and account insights to support commercial review and annual plan process with the region.
• Work closely with KAs and Strategic Insight team to utilize the acquired data and turn into actionable plans to drive SOM and volume opportunities.
• Evaluate trade program performance to measure post-event program effectiveness.

Negotiation

• In charge of trading terms negotiation with responsible KAs aiming to maximize marginal gains and improve profitability.
• Initiate strategic negotiation plans to enable negotiating advantage and achieve expected results e.g. listing fee, NPL, facing fee, distribution fee, etc.

Compliance

• In cooperation with Legal, CA&C, Marketing team to ensure operational planning, trade communication media, POS initiatives for KAs are implemented in accordance and compliance to laws and regulations.

Merchandising

• Lead MT merchandising team to support MT strategy in enhancing engagement with Key Accounts.
• Ensure MT merchandising team executing efficiently in key selected stores focusing on product education, product availability, planogram and price tag visibility.

Who are we looking for?

• Bachelor’s degree, majoring in Business Administration, Marketing, or equivalent educational background.
• Minimum 4-7 years experience in Key Account Management and Sales or related functions in FMCG environment.
• Expertise in Modern Trade key account management, commercial acumen, process and project management, and presentation skill.
• Proficient in English language, written and verbal communication.