Copywriter

Job Description

Responsibilities & Creative Development

• As a part of the Creative Lab team, your role as a Copywriter is to contribute ideas in the ideation stage, provide copies needed for campaign deliverables and write persuasive, clear, and concise copy that serves our consumers and increases click-through rates.
• You are responsible for crafting creative and engaging copies for various channels that align with the Traveloka brand identity and language style.
• Develop a creative strategy for 360 campaigns based on data and insights and contribute to the Big Idea deck to be presented to the stakeholders.
• Collaborate with Visual Communication Designers in the making of an engaging and communicative story manifested through various design forms that cater to users' needs, at the same time, achieve business goals.
• Be a thought partner for the product marketing team, content team, display team, and other channel managers. Collaborate closely with the production team, brand identity team, and external parties to ensure the campaign process runs smoothly.
• Provide understandable context and story to be translated into foreign languages.
• Improve communicative copy and simultaneously maintain consistency across all interfaces and communication channels.
• Localization of English campaign materials to the local language.

Requirements

• Fluency in English is a must, min. iBT (Internet-based TOEFL) 100 or it is equivalent.
• At least 2-3 years of experience in localization of English writing to Thai Language.
• At least 2-3 years of experience in e-commerce copywriting
• Have a strong empathy in understanding online consumer behavior
• Critical thinking and ability to persuasively influence through storytelling
• A critical eyes with attention to detail
• Have the ability to convey ideas and concepts to support creative pitches
• Self-driven in managing and accomplishing projects under tight deadlines and able to work with minimum supervision
• Familiar with SEO/SEM basic knowledge
• Up to date on market trends and industry insights