(Tiktok) APAC Product Marketing Manager, SMB Growth

(Tiktok) APAC Product Marketing Manager, SMB Growth

Responsibilities

- Define the SMB go-to-market strategy for the platform server-evolving ads products. 

- Partner with a range of cross-functional teams across the world to ensure flawless execution against this strategy. 

- Partner closely with field teams and utilize data proficiently to deeply understand performance pain points, and formulate product and activation based solutions. 

- Adapt regional product initiatives for SMB clients, prioritizing scale, platform based and low touch solutions. 

- Manage growth at scale for a range of products in the market; set goals, manage launches and implement activations in order to drive product adoption. Collaborate with technical and operations teams to monitor product performance. 

- Build robust processes, systems, tools/solutions, workflow optimization, and automation to increase operational efficiency and productivity.

 - Analyze and summarize product issues and pain points to recommend product enhancements.

Qualifications

- BA/BS degree or above with 3-5+ years' experience working within the media industry with product marketing responsibilities.

 - Experience working with product teams and influencing the product roadmap with advertising products. 

- Experience in the ad tech or internet industry. 

- Knowledge and experience working in SMB marketing. 

- Experience driving end to end go-to-market planning and execution for advertising products. 

- Experience leveraging data to test hypotheses and drive business recommendations

-Experience leading and delivering complex, cross-functional projects on fast-paced timelines. 

- A fast learner with a good sense of judgement and original thinking. Ability to thrive in ambiguity and adjust quickly to change. - Excellent communication, presentation and analytical skills. 

- A commercial mindset with a history of delivering against stretch performance goals. 

- Language proficiency in Thai & English is a must, with additional fluency in either Japanese or Korean, or another Southeast Asian language in order to communicate with local SMBs and in-market local teams is strongly preferred.

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