Senior Officer, Trade & Data Analyst

This role directly reports to Senior Manager, Trade & Data Analyst, you will be responsible for: 

• Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams.

• Developing and implementing trade marketing strategies to increase brand visibility and drive sales.

• Collaborating with sales teams to identify market trends and opportunities for product promotion.

• Creating and executing trade marketing campaigns and promotions to support product launches and achieve sales targets.

• Monitoring and analyzing sales data to evaluate the effectiveness of trade marketing initiatives.

• Building and maintaining strong relationships with key trade partners and distributors.

• Coordinating with cross-functional teams, including marketing, sales, and supply chain, to ensure seamless execution of trade marketing activities.

• Analyzing and recommending brands/channel combinations to maximize sell-out and profitability..

The ideal candidate should possess the following background:

• Bachelor’s degree in marketing, business administration, or a related field.

• Previous experience in trade marketing or sales, preferably in the consumer goods industry.

• Strong analytical skills and ability to interpret market data and trends.

• Proficiency in Microsoft Excel.