To acquire in-depth knowledge of marketing channels, including but not limited to: Facebook, Instagram, SEM, GDN, YouTube and Twitter
To develop a strong understanding of the products, competition, industry, marketing goals and objectives of each campaign/project
To set up and monitor campaigns across various platforms, in line with the corporate/campaign goals and objectives
To manage budgets in line with the target KPIs and strategies
To measure the effectiveness of the campaigns across your assigned accounts by using a variety of in-house, proprietorial, and third party tools to compile and draw insight from both company-specific, sector-specific and generic industry data, in order to better understand campaign performance, market trends, and consumer behaviour
To carry out daily optimisation for a number of assigned on-going accounts
To produce regular reports containing informative descriptions of campaign activity, suitable advice and recommendations with a clear summary of performance against the KPIs
To present biddable plans and reports to clients
To work closely with various departments to ensure that each campaign is kept up-to-speed with progress and results
To freely share knowledge, insight, best practice, tactics and ideas to the team and ensure your knowledge of the digital marketing industry is kept up-to-date and relevant by networking/researching/reading blogs and news sources
Qualifications
3-5 years of experience in Google Adwords or Facebook Advertising
Strong knowledge in Google search and Facebook adverting.
Pass at least 2 Google certificates including Facebook Blueprint.
Knowledge in Bidding management tool, Google Analytic or Performance
