Lead the strategy for establishing a comprehensive social commerce experience on the TrueID platform, collaborating closely with the product owner to ensure seamless execution
Design and implement a CP Group-focused social commerce strategy that aligns with company objectives and enhance user engagement and sales
Spearhead the acquisition and onboarding of key CP Group partners, ensuring their campaigns are effectively integrated into the TrueID platform while exploring opportunities with non-CP Group brands
Develop, manage, and oversee targeted social commerce campaigns on TrueID platforms, driving conversions and maximizing visibility for both CP Group and other brands
Monitor and analyze campaign performance, focusing on user acquisition, engagement, and revenue growth, refining strategies based on data-driven insights
Conduct comprehensive market analysis to identify emerging trends in social commerce, optimizing account performance and enhancing GMV contributions for all partners
Qualifications:
Bachelor’s degree in Marketing, Communications, Media, Business, or a related field
3+ years in social commerce, digital marketing, or e-commerce partnerships, with experience on TikTok Shop, Lazada, or Shopee preferred
Proven track record in managing and scaling social commerce campaigns across various platforms
Strong analytical skills for data-driven decision-making, especially in performance tracking
Excellent communication skills in both Thai and English, with the ability to engage effectively with partners and internal teams
Skills
Marketing
Strategy
Social Commerce
Media
Communication
Functions
Marketing
Job Overview
Job Type:
Hybrid
Company
True Digital Group
37 active jobs
Bangkok
Industry:
Technology
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