Senior Associate, B2B Marketing Communications

Key Accountabilities:

• Create and develop marketing materials and content in various formats (e.g. scripts and storyboard for short-formed/long-formed videos, web/social/email content) for all channels, including social media, website, Line Official, email newsletters and beyond
• Plan and coordinate the video production including but not limited to testimonials and social media shorts
• Manage performance of all social media content and activities to ensure it serves the marketing strategy and objectives (Awareness, Consideration and Conversion)
• Plan and coordinate the execution of events and activations
• Develop the production of marketing materials such as brochures, flyers
• Implement website tools and platforms to enhance marketing effectiveness
• Develop and report on measurable results

Qualification Sought:

• Bachelor’s degree in marketing, business, or related field
• Proven experience in a marketing role
• Exposure to B2B products within a B2B role focus strongly preferred
• Proven track record developing and executing successful campaigns from brand to lead generation both online and offline (event)
• Experience in developing creative social media content plans and execution as well as associated measurement strategies and performance metrics
• Experience in managing social media platforms and well knowledge of digital marketing
• Articulate and skilled in the use of language, with a solid grounding in Thai and English
• Understanding of B2B products and solutions
• Storytelling skills, capable of simplifying complex contexts into easily understandable messages
• Customer-centric approach, adept at utilizing research findings to guide the way forward
• Strong ownership, presentation, communication, leadership and negotiation skills