Responsibilities

Accountabilities

• Mainly focus on Trade spend in Large Trade Format (Hyper & Cash/Carry)
• Recommend and encourage Commercial team to drive the best mechanic to drive vol, uplift, and market share.
• Identify key priorities for investment from current tools (i.e. Price elasticity, gain & loss analysis, ROI model, etc)
• Develop Trade spend for investment by PPG and accounts.
• Recommend KAM for investment priorities within responsible accounts.
• Apply consumer/ shopper insights to propose new mechanic to match with new opportunity.
• Setting up and influent key stake holders on promotion guardrails to Commercial team
• Tracking key success of key competitors

Qualifications

• Master / Bachelor Degree in Business Administration or related field.
• At least 4 years of working experience in Commercial, Trade MKT, Finance related role in FMCG industry
• Consumer occasion understanding
• Robust knowledge on channel margin, trade spend requirements
• Sales, Financial, Trade Marketing background is preferred but not required
• Value chain / P&L understanding
• Strategic thinking
• Analytical skills
• Shopper & Consumer Insights understanding
• Hands-on in the field
• Good presentation / communication skills in Thai and English
• Collaborative & growth mindset