Develop BSP and strategies based on the analysis and research of market data, align with the product strategies/positioning.
Execute the BSP in a correct direction through timely cross-functional collaboration and customer communication.
Marketing & Product Management:
Establish relationship with KEEs, Healthcare Professionals (HCPs) and relevant policy makers.
Plan, allocate and implement BSP for all responsible products – current and new products.
Conduct market research to understand market, competitors, brand positioning.
Contribute to field force training on product, product positioning and key messages.
Attend regular sales meetings and joint calls.
Keep cross-functional communication and collaboration including Medical, Market Access & Government Affairs, Commercial Excellence and other departments.
Financial Management:
Forecast, plan, allocate and manage budget to maximize resource allocation and ROI
Patient-Focused Mindset & Others.
Understand disease pathology, how it impacts the patient and where AstraZeneca’s products best fit during the treatment process.
Identify patients ideally suited to AstraZeneca’s products through focused discussions on customer's patients list with HCPs.
Demonstrating knowledge and understanding of patients’ needs.
Improving the patient experience and long-term value creation.
Any other duties that may be assigned from time to time as required by the business.
Qualifications:
Bachelor’s Degree in Pharmacy or related field
At least 5 years of pharmaceutical experience, Primary care / Specialty care experiences will be advantage.
At least 2-3 years’ marketing experience
Experience managing complex projects.
Excellent in communication both English and Thai
Proficient in English, Microsoft Word, Excel and Power Point.
Skills
Marketing
Primary Care
Instagram
Pharmacy
Functions
Other
Other
Job Overview
Job Type:
Full-Time
Company
AstraZeneca plc
38 active jobs
Industry:
Healthcare & Pharmaceutical
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