Performance marketing Associate

Responsibilities

Ad Spend Optimization:

• Propose and implement performance marketing strategies to optimize ad spend across multiple digital platforms (e.g., social media, search engines, display advertising).
• Execute and optimize performance media (Google AdWords / Facebook Ads and other digital media) in order to achieve maximum Return on Investment (ROI)
• Design and execute A/B tests for various creative concepts to determine the most effective messaging and visuals.

Campaign Management:

• Develop digital marketing campaigns to drive traffic, engagement, and lead generation.
• Collaborate with the Scale team to oversee the creation and execution of recruitment campaigns for the Fellowship Program.
• Monitor and optimize campaign performance to ensure successful lead generation.
• Work with creative agencies to develop compelling marketing materials.

Data Analysis and Reporting:

• Track, analyze, and report on key performance metrics for digital marketing campaigns.
• Use data insights to optimize campaigns and improve overall performance.
• Provide regular reports and recommendations to senior leadership on marketing performance.

Apply if you have:

• A minimum of 2 years of experience in performance marketing and campaign management.
• Experience with digital advertising platforms (e.g., Google Ads, Facebook Ads).
• Strong analytical skills and proficiency in data analysis tools.
• Strong project management skills, with the ability to meet deadlines and deliver results.
• Ability to work collaboratively with cross-functional teams with good communication skills

Skills/Knowledge/Mindset:

• Analytical Skills: Strong ability to analyze data, interpret results, and make data-driven decisions.
• Adaptive and Flexible: Comfortable with dynamic tasks and changing environments also ability to adapt to changing trends and priorities in the fast-paced world of social media.
• Detail-Oriented Multitasker: You are able to efficiently manage multiple tasks and prioritize effectively to meet deadlines. You also demonstrate high attention to detail and ensure accuracy and completeness in all tasks.
• Proactive and Self-Motivated: Able to work independently, demonstrating initiative and high motivation.
• Collaborative Team Player: Skilled in teamwork, embraces collaboration, and is open to feedback.
• Growth-oriented: Exhibits a “can-do” attitude with a strong desire to learn and embrace new challenges.
• Commit to education equity - a belief that all children can succeed regardless of their background
• An embodiment of Teach For Thailand’s core values: Mission Comes First, Grow Together, Sense of Possibility, Act Like an Owner