Media Planning Manager

Job Responsibilities:

• Understand the client’s needs and objective based on media knowledge.
• Research how the target audience uses different media, Plan the best times and places to show ads and Costings to clients.
• Work with/as a media buyer to work out costing and book advertising space for reservation media & offline, etc.
• Suggest plan with KPI stats and execute & optimize media performance during campaign by oneself on top social media platforms ex. Google, Meta, Tiktok, Twitter (X), Line, etc.
• Support with the development of implementation plans and necessary data that specify which media channels and vehicles will be used to effectively reach the target audience.
• Keep up to date with industry / competitors' trends and research figures, including rates, trends and target audience.
• Collect information about the kinds of audiences that can be reached by the different media and the approximate size of those audiences.
• Responsible for timeline and reservations, and check media confirmations to ensure they correspond with actual booked activity.
• Propose and manage the costs of various media for campaign manager.

Professional Competence / Qualifications:

• Experienced of working at digital media company or digital media agency preferred at least 3-5 years.
• Good knowledge and understanding on biddable media & media optimization.
• Experienced in planning and buying with strategy and execution through platforms (Google, Facebook, Tiktok, LINE, KOL, etc.)
• Understanding of media business and different types of media
• Research skills and the ability to analyst and interpret statistics.
• Good spoken and written communication skills in Thai & English
• Good 'people skills', to work well as part of a team and with a range of clients.
• The ability to work under pressure and to deadlines.
• Strong presentation and negotiation skills with a professional manner