Understand the client’s needs and objective based on media knowledge.
Research how the target audience uses different media, Plan the best times and places to show ads and Costings to clients.
Work with/as a media buyer to work out costing and book advertising space for reservation media & offline, etc.
Suggest plan with KPI stats and execute & optimize media performance during campaign by oneself on top social media platforms ex. Google, Meta, Tiktok, Twitter (X), Line, etc.
Support with the development of implementation plans and necessary data that specify which media channels and vehicles will be used to effectively reach the target audience.
Keep up to date with industry / competitors' trends and research figures, including rates, trends and target audience.
Collect information about the kinds of audiences that can be reached by the different media and the approximate size of those audiences.
Responsible for timeline and reservations, and check media confirmations to ensure they correspond with actual booked activity.
Propose and manage the costs of various media for campaign manager.
Professional Competence / Qualifications:
Experienced of working at digital media company or digital media agency preferred at least 3-5 years.
Good knowledge and understanding on biddable media & media optimization.
Experienced in planning and buying with strategy and execution through platforms (Google, Facebook, Tiktok, LINE, KOL, etc.)
Understanding of media business and different types of media
Research skills and the ability to analyst and interpret statistics.
Good spoken and written communication skills in Thai & English
Good 'people skills', to work well as part of a team and with a range of clients.
The ability to work under pressure and to deadlines.
Strong presentation and negotiation skills with a professional manner
Skills
Negotiation skills
Research skills
People skills
Client needs
Digital Media
Communications
Functions
Marketing
Job Overview
Job Type:
Full-Time
Company
Cheil Thailand
16 active jobs
Industry:
Arts, Entertainment & Media
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