Responsibilities

- Grow the SEA market in terms of core measurement service

- Partner primarily with clients and agencies to provide good measurement that can lead to a better understanding of their performance on the platform

- Identify measurement research opportunities and learning agendas for Key Accounts

- Manage client and agency feedback to ensure their voice is reflected in our product and partnership teams.

- Partner with leadership to provide ongoing Measurement POV's to our global product and measurement peers

- Partner with product and partnership teams to help prioritize the right partnerships for the region

- Implement 1st or 3rd party measurement solutions for Key Accounts with a learning agenda

- Partner with sales and product strategy to up-level internal sales teams on measurement knowledge

Desired Skills and Experience

Minimum Qualifications:

- At least 5+ years of hands-on experience in measurement suppliers/platforms, digital marketing/advertising agencies, large marketing-related organizations, consultancy firms, global research firms, or complex marketing data-driven organizations

- Proven ability at communicating complex data insights and translating data-driven findings into actionable recommendations to senior stakeholders, in a clear and impactful manner

- Possesses strong interpersonal skills and skilled at building consensus and driving alignment among stakeholders with varying perspectives

- Fluency in Thai and English as you will be working with multilingual regional team and clients.

Preferred Qualifications:

- Working knowledge of measurement solutions for global accounts is preferred

- Successful examples where past measurement contributions led to behavior change

- Experience with advertising agencies or complex marketing data-driven organizations preferred

- Expertise and experience with holistic measurement solutions including multi-cell testing, experimentation, incrementality testing, attribution, causal and inference analysis