JOB SPECIFIC TASKS
Developing Programs for Generating Traffic Flow/Business
- Develop relationships to build a network (e.g., Off Property Contact [OPC], brokers, associates, member referrals) useful for developing sales leads.
- Contribute to development and review of print ads, online ads, and other marketing materials (e.g., audio/video presentations, billboards, events, activities, seminars and special in-house functions).
- Conduct performance and cost analysis of past programs/events (including budget considerations and contractual provisions) and makes recommendations to improve and enhance future programs/events.
Managing Relationships External to Marketing
- Interact with team members from the finance, accounting, and legal disciplines to resolve issues appropriate to those functions.
- Build and maintain relationships between sales management and the marketing department to ensure there is a clear understanding of eligibility requirements or details of participation for generating tours.
- Build partnerships with resort operations, hotel linkage, OPC vendors, etc, where applicable.
Managing and Developing the Sales and Marketing Workforce
- Prepare for and conduct team meetings.
- Measure the performance of marketing executives/team leaders against goals and hold them accountable. - Importance to My Job
- Provide one-on-one coaching and mentoring to team associates.
- Observe and identify associate areas of strength and development opportunities (e.g., through ride-alongs, shadowing, monitoring).
- Provide on-call support to associates when not on site.
- Deliver and coordinates various training programs.
- Develop and review policies and procedures pertaining to work flow, lead distribution, reward, recognition, and discipline.
Job Qualifications
- Good personality
- Strong communication skills especially speaking
- Positive interpersonal skills
- Able to work in a deadline and target
- Strong hospitality skills.
