Setup short-term and long-term marketing goals which in line with the company's direction.
Transform corporate goals and KPIs into Marketing department KPIs and develop action plans to support the achievement of the business operation objectives.
Develop and oversee the execution of marketing strategic plan and activities with the use of promotions, events, campaigns, partnerships, and branding to drive the achievement of the corporate's goals.
Lead the use of integrated channels both traditional and digital to target customers and build brand awareness.
Setup guideline for all marketing communications to promote the right message about company while enhancing brand image.
Drive collaboration with business functions to develop new products and service offerings.
Ensure effective control of marketing results and identify performance improvement opportunity and develop success-driven plans.
Oversee the disbursement of marketing promotion activities within the approved budget as well as the effectiveness of marketing spending.
Understand the competitive landscape and market trends.
Foster business relationships with industry influencers and key strategic partners as well as identify and develop relationship with new business partners.
Define staff development strategies by coaching, mentoring and engaging in career discussions.
Requirements:
Bachelor's degree or higher in Marketing, Business Administration, or related fields.
At least 10 years of experience in marketing, with proven leadership experience in driving marketing strategies, ideally in the financial services industry.
In-depth understanding of both traditional and digital marketing strategies and tools to drive business growth.
Strong analytical skills and experience using data to measure and optimize marketing performance.
Excellent communication and negotiation skills, with a proven ability to build relationships with stakeholders and partners.
Strong leadership capabilities with a track record of motivating teams and driving results.
Experience in budget management and performance evaluation of marketing spend.
Skills
Marketing
Negotiation skills
Business administration
Functions
Marketing
Job Overview
Job Type:
Full-Time
Company
Aeon
27 active jobs
Industry:
Banking & Finance
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