Responsibilities

• Develop and implement a robust brand development strategy that aligns with the company’s overall business goals
• Oversee brand positioning, messaging, and visual identity to ensure consistency and relevance across all platforms
• Lead initiatives to enhance brand health and equity, ensuring a strong and positive brand perception in the market
• Collaborate with cross-functional teams to integrate brand strategy into product development, customer experience, and marketing campaigns
• Conduct market research and competitive analysis to identify trends, opportunities, and challenges, and adjust strategies accordingly
• Lead and inspire the teams within the Marketing & Communications Office, providing guidance, mentorship, and support to foster professional growth and achieve departmental goals
• Develop and implement overarching marketing and communication strategies, aligned with the brand’s and company's objectives and goals
• Plan and optimize marketing campaigns across various channels to drive user engagement, acquisition, and retention
• Strengthen brand awareness and perception among all stakeholders through strategic brand positioning, messaging, and storytelling
• Develop a comprehensive communications strategy that resonates with our target audience and supports our brand narrative across all communication channels
• Ensure alignment and consistency across all marketing and communication efforts to deliver a cohesive brand experience, including effective social listening to manage and mitigate reputational risks
• Build and maintain strong relationships with key stakeholders, both internal and external, including users, partners, and industry influencers
• Monitor, track, and analyze the performance of marketing and communication initiatives, leveraging data and insights to drive continuous improvement and achieve better results
• Provide consultancy to business units for achieving goals and KPIs
• Develop and manage departmental budgets effectively, optimizing resource allocation to maximize ROI and achieve business objectives
• Collaborate closely with other departments to ensure alignment and synergy in achieving company goals
• Work closely with the Insights team to stay abreast of industry trends, competitive landscape, and user insights for effective marketing and communication strategies and campaigns

Qualifications

• Master's degree or higher in Marketing, Mass Communications, Business, or a related field
• 15+ years of experience in Marketing, Communications, and/or Brand Management, with a track record of strategic leadership and delivering impactful results
• Strong leadership and team management skills, with the ability to inspire and motivate cross-functional teams to achieve excellence
• Strategic thinker with a deep understanding of marketing principles, consumer behavior, and industry trends
• Excellent communication and storytelling skills, with a knack for crafting compelling narratives that resonate with diverse audiences
• Experience in digital marketing, social media, content marketing, and public relations
• Proven track record in strategic planning and execution, managing large-scale marketing projects from conception to completion
• Analytical mindset with proficiency in data analysis and performance-tracking tools
• Strong interpersonal skills with the ability to build and nurture relationships with internal and external stakeholders
• Crisis management experience and the ability to navigate sensitive issues with professionalism and integrity
• Creative thinker with a passion for innovation and pushing boundaries in marketing and communications