Key Responsibilities

• Develop and execute paid marketing strategies for products across all communication channels, ensuring alignment with the company's goals.
• Work closely with the product marketing and content team member, and creative team to ensure that messaging, branding, and creative elements are optimized for performance across all marketing campaigns.
• Devise and continuously optimize online marketing campaigns through A/B testing and experiments across all digital channels, aiming to maximize conversion and impactful results while identifying high-performing initiatives for scalability.
• Oversee all aspects of digital marketing, including SEO, Google Ads, social media ads, Apple Search Ad, employing advanced tools and techniques for performance tracking and optimization.
• Monitor paid media campaigns, analyzing all traffic, conversion, and optimization efforts to meet or exceed target conversion rates, ROAS, revenue goals, and KPIs.
• Manage and allocate budgets for both production and media efficiently to achieve KPIs effectively while ensuring cost-effectiveness.
• Measure and report on the performance of all digital marketing campaigns, assessing the outcomes against set goals (ROI and KPIs).
• Coordinate with agencies and other external parties on performance marketing initiatives to ensure that KPIs are met and campaigns are cost-effective.
• Stay abreast of the latest industry trends, technologies, and best practices in digital marketing to inform strategy and tactics.
• Proactively seek opportunities to enhance marketing strategies and campaign outcomes, voice innovative ideas, and uphold a high standard of excellence in all duties, avoiding complacency.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 2-3 years of hands-on experience in performance marketing, including direct experience with paid media campaigns and affiliate marketing.
• Strong knowledge of digital marketing tools and platforms, including SEO, Google Ads, social media advertising platforms, and affiliate marketing networks.
• Intermediate knowledge of budget planning, performance tracking, analysis, optimization, and reporting for multiple campaigns and channels.
• Genuine interest in market and industry-specific digital and social media trends, content trends, and general marketing practices for global, regional, and local markets
• Demonstrated ability to develop, implement, and optimize successful paid marketing strategies.
• Proficiency in analyzing data and using insights to inform marketing strategies and decisions.
• Excellent communication and collaboration skills, with the ability to work effectively with influencers, agencies, and cross-functional teams.

Core Competencies

• Agile & Adaptable: Values flexibility and practical solutions, adapts well to change, and prioritizes people over processes.
• Ownership: Proactive, responsible, and responsive to challenges, consistently exceeds expectations and drives positive change.
• Aspirational: Cultivates ambition and achievement, striving for excellence and believing in the potential of hard work and determination.
• Vision Focused: Focuses on clear, measurable goals aligned with the company's vision, ensuring all activities contribute to broader objectives.
• Analytical Thinking & Data Interpretation: Skilled in interpreting data, using insights to refine content strategies, measuring content effectiveness, and ensuring alignment with brand identity.
• Trend Analysis: Analyzes and stays ahead of market trends, consumer behavior, and technology globally and regionally, adapting strategies to align with market changes.
• Communication Skills: Able to efficiently communicate and create alignment amongst team members, heads of departments, and to the leadership team with result-oriented objectives in respective manners
• Growth Mindset and Continuous Improvement: Sees challenges as growth opportunities, committed to continuous learning and skill enhancement.
• Results and Solution Oriented: Aims for high-quality, efficient outcomes in goal achievement.