Develop and Implement Product Marketing Strategy: Create comprehensive strategy and content that engages B2B audiences, elevating brand awareness and delivering concrete business results across multiple business units.
Create compelling product messaging and positioning that differentiate our products in the market.
Project manage cross-functional initiatives, ensuring alignment and effective communication among all stakeholders.
Analyze product performance metrics and customer feedback to refine marketing strategies and enhance product offerings.
Enhance Sales Materials and Strategy: Design and execute go-to-market plans for product launches, including promotional campaigns, sales enablement, and training.
Conduct market research to identify customer needs, market trends, and competitive landscape.
Craft Engaging Presentations: Design and manage high-impact presentations that effectively convey Agoda’s branding story and core strategies to partners and c-suite executives
Lead and Inspire Teams: Manage a dynamic content strategy team with wide range of skills, providing mentorship and guidance, develop KPIs, while recruiting top talent to enhance team capabilities.
Qualifications:
Extensive Experience: A minimum of 5 years in product marketing, content strategy or related roles – preferably in tech industry. Experience in B2B marketing environment is a plus.
Proven track record of successfully launching and managing products.
Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations.
Strategic Mindset: Proven experience in developing content that aligns with business objectives and enhances brand narrative.
Industry and product Knowledge: Familiarity with the tech and travel industry; experience in the online travel agency sector is a plus.
Data-Driven Approach: Strong analytical skills with the ability to translate data into actionable insights and substantiate content strategies and value propositions.
Leadership Capability: Experience in senior people management, with a track record of hiring, developing, and mentoring high-performing teams.
Proficiency in marketing automation tools, CRM systems, and analytics software.
Skills
Product marketing
CRM Systems
B2B Marketing
Functions
Marketing
Job Overview
Job Type:
Hybrid
Company
Agoda
168 active jobs
Industry:
Hospitality, Tourism & Travel
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